The Role of Electronic Marketing in Improving the Quality of Islamic Banking Services in Libyan Commercial Banks (Al-Jumhuri, National Commercial, and Sahari Banks)
No. 7 (2021): Alrefak Journal for Knowledge
Humanities
9 July 2025
1 June 2021
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Abstract
The aim of this study is to discuss the role of E-marketing and to improving the level of Islamic banking services in bank branches (Republic Main branche - National Commercial, Dahra branch - Al Sahari, Andalus branch). The research followed the descriptive and analytical approach. data were collected by distributing 150 questionnaires and coded, entered and analyzed using the Statistical Package for Social Sciences (SPSS, v25) software. The research found a statistically significant relationship between the dimensions of E-marketing (attraction retention - learning) and improving the level of Islamic banking services.
“The Role of Electronic Marketing in Improving the Quality of Islamic Banking Services in Libyan Commercial Banks (Al-Jumhuri, National Commercial, and Sahari Banks)”. 2021. Alrefak Journal for Knowledge, no. 7 (June): 1-22. https://doi.org/10.64489/sfz4ph05.
How to Cite
“The Role of Electronic Marketing in Improving the Quality of Islamic Banking Services in Libyan Commercial Banks (Al-Jumhuri, National Commercial, and Sahari Banks)”. 2021. Alrefak Journal for Knowledge, no. 7 (June): 1-22. https://doi.org/10.64489/sfz4ph05.
