Advertising and Its Impact on Consumer Behavior: A Case Study of Consumers of the National Commercial Bank Services

Abstract

This paper aimed to identify advertisements and their impact on consumer behavior as a case study on the consumers of the National Commercial Bank services, where then targeting a number of consumers estimated at (400) individuals, which were selected as a random sample to fill out the questionnaire after designing the questionnaire form and after analyzing the initial data, it was reached To several results, the most important of which is the Abstract

This paper aimed to identify advertisements and their impact on consumer behavior as a case study on the consumers of the National Commercial Bank services, where then targeting a number of consumers estimated at (400) individuals, which were selected as a random sample to fill out the questionnaire after designing the questionnaire form and after analyzing the initial data, it was reached To several results, the most important of which is the

presence of a significant statistically significant effect of advertising on the behavior of the Libyan consumer, and that the ratio of this effect amounted to (0.67), in addition to the existence of a positive significant relationship between advertising and consumer behavior, where the value of the correlation coefficient was (0.818) and indicates the positive relationship between the two variables, The study also clarified that the most important reasons for the Libyan consumer to follow up on advertising is to know everything that is new in the Libyan market, as well as the presence of consumers' interest in all kinds of  advertisements (TV - radio newspapers – on   the Internet)