Total Quality Management and Its Impact on the Marketing of Banking Services

https://doi.org/10.64489/qazdae77

Authors

  • Dr. Ismail Abdullah Sweisi Lecturer, Department of Business Administration, Faculty of Economics and Political Science, University of Tripoli, Libya
  • Dr. Reda Abdullah Aburas – Assistant Professor, Department of Business Administration, Faculty of Economics and Political Science, University of Tripoli, Libya
No. 1 (2018): Alrefak Journal for Knowledge
Humanities
12 July 2025
5 June 2018

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Abstract:
This study aims to explore the impact of Total Quality Management (TQM) on the marketing of banking services by investigating the opinions of both employees and customers regarding the quality of services provided by the bank and its relation to marketing. The study was conducted using a questionnaire distributed to a random sample consisting of 50 employees and 50 clients. The results indicated a positive perception among the sample units regarding the effect of TQM on the marketing of banking services, particularly highlighting the importance of continuous improvement. The study concluded with several recommendations, the most important of which include focusing on employee suggestions and incorporating them into decision-making, encouraging teamwork and cooperation among employees, and emphasizing the importance of considering employees as key partners in the decision-making process. It also stressed the need for more extensive, in-depth, and accurate studies in the same field that address different aspects.

How to Cite

“Total Quality Management and Its Impact on the Marketing of Banking Services”. 2018. Alrefak Journal for Knowledge, no. 1 (June): 1-36. https://doi.org/10.64489/qazdae77.